{"id":6158,"date":"2026-10-31T10:42:22","date_gmt":"2026-10-31T15:42:22","guid":{"rendered":"https:\/\/www.deltronnews.com.pe\/?p=6158"},"modified":"2026-10-31T10:42:22","modified_gmt":"2026-10-31T15:42:22","slug":"en-tecnologia-cada-trimestre-todo-cambia-y-siempre-hay-algo-nuevo-por-aprender","status":"publish","type":"post","link":"https:\/\/www.deltronnews.com.pe\/?p=6158","title":{"rendered":"\u00abEn tecnolog\u00eda, cada trimestre todo cambia y siempre hay algo nuevo por aprender\u00bb"},"content":{"rendered":"<p>Tras iniciar su trayectoria comercial a los 14 a\u00f1os y desempe\u00f1arse en el sector retail y de moda, Aurora Fr\u00edas dio un giro dr\u00e1stico a su carrera al ingresar al rubro tecnol\u00f3gico. \u00abVenir de la vestimenta y accesorios a tecnolog\u00eda fue un shock fuerte. Al inicio me dijeron que ver\u00eda Windows y Office, y yo me preguntaba: &#8216;\u00bfPero qu\u00e9 es? \u00bfC\u00f3mo es? \u00a1No se ve!&#8217;\u00bb, recuerda entre an\u00e9cdotas. Hoy, con 16 a\u00f1os en Grupo Deltron, afirma mantener la misma energ\u00eda del primer d\u00eda para liderar la Divisi\u00f3n de Integraci\u00f3n, un \u00e1rea clave que genera aproximadamente el 30% de la facturaci\u00f3n de la compa\u00f1\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>Desde su posici\u00f3n, Fr\u00edas gestiona cerca de 15 marcas globales \u2014entre las que destacan Intel, AMD, Microsoft, Kingston, Gigabyte, MSI, ASUS, Corsair, SanDisk, Western Digital y la l\u00ednea de cases de Teros\u2014, posicionando a Deltron a la cabeza en market share. En el mercado local, se\u00f1ala que el segmento gaming es el principal motor de crecimiento gracias al avance constante de la tecnolog\u00eda y la Inteligencia Artificial. Asimismo, destaca el desempe\u00f1o descentralizado del negocio: \u00abA pesar de ser peque\u00f1a, Tacna es una gran ciudad integradora, al igual que Juliaca; ambas han mostrado un desarrollo notable\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>En cuanto a la evoluci\u00f3n de los resellers, Fr\u00edas rescata la progresiva formalizaci\u00f3n del canal y la reducci\u00f3n del mercado gris. Explica que los distribuidores han migrado con \u00e9xito al entorno digital mediante p\u00e1ginas web y redes sociales para acelerar la rotaci\u00f3n de sus inventarios. En el \u00e1mbito del software, remarca que la demanda de licenciamiento genuino (OEM) sigue creciendo, impulsada por las exigencias de la IA: \u00abPara que tus aplicaciones y juegos funcionen bien, necesitas una base s\u00f3lida y un producto genuino\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Finalmente, Aurora Fr\u00edas invita a los distribuidores a aprovechar las ventajas de la venta cruzada y la oferta integral que ofrece la empresa: \u00abEn Grupo Deltron contamos con la mayor variedad, desde el mouse pad hasta el \u00faltimo tornillo para ensamblar una PC. Los invitamos a nuestro showroom para que conozcan todo nuestro portafolio y puedan brindar mejores opciones a su usuario final\u00bb.<\/p>\n<hr \/>\n<p><em><strong>Aurora Fr\u00edas, Team Leader de la Divisi\u00f3n de Integraci\u00f3n en Grupo Deltron, repasa sus 16 a\u00f1os en la empresa, la evoluci\u00f3n del hardware en el Per\u00fa y las oportunidades para el canal minorista.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras iniciar su trayectoria comercial a los 14 a\u00f1os y desempe\u00f1arse en el sector retail&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deltron-news-noviembre-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abEn tecnolog\u00eda, cada trimestre todo cambia y siempre hay algo nuevo por aprender\u00bb - 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